Victor Ryan Cooper

Led comprehensive global corporate communications, including executive, external, media, internal, crisis, social, and investor relations, with a $1.5M budget and a team of 17.

• Translated strategic communication priorities into actionable plans, yielding measurable results including impactful case studies and customer videos.
• Streamlined content alignment and efficiency through a centralized content lifecycle management methodology, ensuring timely scheduling for initiatives like National Child Exploitation Awareness Month.
• Successfully supported investor relations, executing quarterly earnings announcements and investor/analyst events to maintain stakeholder confidence.
• Managed a $1.5M budget, overseeing 2 FTEs and 15 agency partners to deliver high-impact communication strategies across global markets.

Drove global corporate communications narrative and media relations strategy as a key C-Suite reporting role, managing a $1M budget.

• Led proactive and reactive global corporate communications strategy, enhancing company voice and presence across online and offline channels.
• Achieved positive or neutral media sentiment at 70%+ and share of voice above 80% through strategic media relationships and consistent messaging.
• Increased social followers by 30% through integrating key messages into multi-platform content development, utilizing polls, gamification, and engaging video.
• Managed engagements with market analyst research firms and led the organic social media team, optimizing brand visibility and influence.

Developed and executed strategic communications and public affairs plans, overseeing a 3-FTE team and a $250K budget for B2B communications and editorial strategies.

• Oversaw a $10M broadband investment announcement for Allegiant Stadium, securing 20+ local and national trade media interests and achieving a historical company milestone.
• Guided announcements for the acquisition of RapidScale and investment in StackPath, expanding the product portfolio to include cloud and edge computing.
• Positioned Cox Business as an innovator in IoT, edge computing, and hospitality by targeting key publications, enhancing brand exposure across major projects.
• Mastered internal communications development and delivery for 2,500 employees, ensuring diversity, equity, and inclusion messaging.

Directed national media and editorial strategy for wireless communications, advising C-Suite on corporate reputation during Net Neutrality.

• Supervised the creation of all national AT&T wireless communications, including reactive and wearable communications.
• Authored a comprehensive crisis communication plan and a 100-page master plan distributed across 13 global plants.
• Managed the Northside Hospital account with a $500K/month spend, doubling account growth through strategic media placements with print and online vendors.
• Directed and managed three public affairs specialists, achieving 100% team retention and high performance.

Provided strategic counsel to the CEO, directing all global communications functions, including external, internal, analyst relations, and social media, for a rapidly growing technology startup.

• Facilitated the rapid growth of a technology startup, culminating in a $1.5B acquisition by VMWare, executing all communications for the sale.
• Secured a lead market position, grew the global team to 14 members, and generated two major announcements within two years.
• Established an in-house agency to manage all communications components, including a $250M Series A announcement in Barcelona.
• Guided new ownership stakeholders through the acquisition process and mentored the existing team, resulting in 50% retention by VMWare.

Managed activations for diverse clients, leading communications strategy, planning, and content development in partnership with stakeholders.

• Managed the Adobe Creative Suite account with a $15M budget, overseeing strategic communications initiatives and client relations.
• Championed the VF Corporation employee retreat, managing a $20M budget for content development, scripting, and key message counseling for the VP of Communications.
• Improved media placement precision for PerkinElmer by targeting more informed publications and audiences, enhancing message penetration.
• Enhanced Georgia-Pacific's public perception through on-the-ground activations with the Susan G. Komen foundations and consumer-packaged goods initiatives with a $240M budget.

Participated in and contributed to the Diversity, Equity, & Inclusion Program.

• Contributed to initiatives promoting diversity, equity, and inclusion within the organization.

Co-led an Employee Resource Group focused on supporting Asian-American employees.

• Facilitated programs and initiatives to support professional development and community building for Asian-American employees.

Coached youth in Little League Baseball and Youth Tennis.

• Mentored and developed young athletes, fostering teamwork and sportsmanship.